Scion Advisors' Blog

Seizing Opportunity in a Tough Environment

The current economic situation has created challenges for many, but we are also seeing wine businesses that have grown.  These businesses are forging ahead in two specific areas: managing brands with more discipline and looking to innovate in their sales channels.  
 
The wine industry is particularly challenged - with a scarcity of verifiable data and a ton of anecdotal information, making it hard to predict the future.  We triangulate on several data points, just like a navigation system, yet sometimes end up a mile away from our destination. Industry innovators, those who understand how to manage risk and problem solve, even when they miss their destination, usually end up in a better position than their competition. 
 
As such I would like to share a couple of inspiring stories about business leaders who are pushing the envelope and an industry that is hugely in transition. 

Reframe! It is time for a New Plan

The last quarter has probably showed some signs of life. You were up over last year and maybe even up over plan, although you probably felt like you were on the road the whole last quarter.

Marketing reflects changing demand of Napa Valley wine By JILLIAN JONES, Napa Register

The Napa Register published two articles that 'rang the bell' this week:

Perfect Storm Revisited: Part III

Week Three

Co-authors: Deborah Steinthal, Scion Advisors® , Erica Valentine, Scion Advisors® and John Hinman, Hinman & Carmichael_LLP. 

Perfect Storm Revisited: Part III

Week Two

• NEXT 24 MONTHS: KEY PREDICTIONS, THE NEW ROAD (This blog and Week November 2)
• EXECUTIVE SUMMARY (See blog Week October 19)
• LAST 24 MONTHS: NEW REALITY (See blog Week October 19)
• HOW TO PREPARE FOR NEW OPPORTUNITY (See blog Week October 19)

EXECUTIVE SUMMARY