Deborah Steinthal is Founder and Managing Director of Scion Advisors, a leading boutique, strategy consulting firm serving the U.S. wine industry. With a proven approach enabling business owners to position for growth or for exit, she has worked alongside over 130 winery owners and CEOs; and has moderated over 80 Winery Roundtables involving more than 50 top California wine industry CEOs for over a decade. Deborah’s expertise is in the area of business growth strategy, family business transformation, and board and leadership development.
Among her clients: Adelsheim Vineyard, Willakenzie, Cristom Vineyards, Liz Chambers, Woodward Canyon, Wine by Joe, Knudsen Vineayrds, Cakebread, Spottswoode, Patz & Hall Wine Company, Benziger Family Vineyards, Gundlach Bundschu, Clos Du Val, Quails’ Gate Winery, Wente, J. Lohr, Calera Wine Company, Brown Forman, Diageo, Delicato Family Vineyards, Choice Lunch, Cowgirl Creamery, Easton Malloy (producers of Peppermint Bark for Williams-Sonoma) , and McEvoy Ranch. Many of these companies have become leaders in their respective industries.
Born in Lima, Peru, raised in Belgium and Germany, Deborah has lived, worked and travelled globally, and is now based out of McMinnville, OR. She is broadly published in the national business press, an invited speaker, panelist and widely quoted for research on key practices, such as such as How to Build a Pull Brand, Digital Commerce and Family Business Transition.