Case Study #1: Preparing a north coast business for profitable growth.

Problem: Channel consolidation and supply realities perpetuates lagging profitability in national sales.

Approach: Develop focused, consistent market strategy focused on margin improvement.

Decision: Reposition the business to grow profitably thru the right product and channel mix; sharpen brand identity across all channels.

Results: Repositioned business leads to 50% growth in net operating income produced through realigned national product mix; stronger brand attracting more profitable customers.