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Call on us to Vet your Brand Plan


If you operate a family-owned winery, you are continually seeking to build brand equity.

If you succeed, your business will be worth much more than the sum of its parts; however, an underperforming brand can erode your profitability.

Special Offer Through March 31, 2009
Our Brand Plan Vetting service reviews your fundamental brand management practices and go-to-market strategies.

We provide practical recommendations on how to:

  • Increase sales velocity
  • Improve profitability
  • Build overall brand equity

    • For a custom proposal, please call
    Ellen Hunt: (707) 266-4065.

    Our Brand Plan Vetting service addresses essential questions:

    1. Alignment of your market strategy with a viable business vision

    2. Relevance of your brand position and market fit

    3. Risks and opportunities regarding your channel strategy

    4. Your brand's strengths and weaknesses relative to competitors

    5. Financial health of your product or brand portfolio


    "The main challenge many wineries face today is the 'distribution channel squeeze' created by national consolidation. Small to mid-size wineries are struggling to command the attention of distributor sales staff and build clout in the marketplace."

    Vivien Gay, CEO & Founder
    Vinum Global
      Building stronger family businesses™  
     
    Scion Knowledge Base
    		  
    How prepared are you?

    02/05/2008
    New Report: Ownership Transitions in the Wine Industry
    Rob McMillan, SVB Silicon Valley Bank Wine Division and Deborah Steinthal, Scion Advisors     		06/20/2008
    How to prepare your winery for sale: 5 steps to build a brand that’s worth more and avoid being a fire sale!
    Ellen Hunt, Partner, Scion Advisors     		12/01/2008
    How family businesses can succeed in a proliferated wine marketplace.
    Deborah Steinthal, Founding Partner, Scion Advisors, in conversation with Michael Mondavi, Folio Wine Partners, Founder and Coach

     

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    Copyright 2004-2008 Scion Advisors DBA. All rights reserved.
    Photography by John McJunkin
    1339 Pearl Street, Suite 204, Napa, CA 94559
    707.258.9130 tel. | 707.258.9132 fax