Scion Advisors
Call: 707.258.9130
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Call on us to Hone your Go-To-Market Plan


If you operate a family-owned winery, you are continually seeking to build brand equity.

If you succeed, your business will be worth much more than the sum of its parts; however, an underperforming brand can erode your profitability.

To improve sales and brand strength, we help you develop your market strategies and fundamental brand management practices.

We provide practical recommendations on how to:

  • Increase sales velocity
  • Improve profitability
  • Build overall brand equity

    • For a custom proposal, please call
    Deborah Steinthal: 707.258.9130


    Scion's approach addresses essential questions:

    1. Alignment of your market strategy with a viable business vision

    2. Relevance of your brand position and market fit

    3. Risks and opportunities regarding your channel strategy

    4. Your brand's strengths and weaknesses relative to competitors

    5. Financial health of your product or brand portfolio


    "The main challenge many wineries face today is the 'distribution channel squeeze' created by national consolidation. Small to mid-size wineries are struggling to command the attention of distributor sales staff and build clout in the marketplace."
    Vivien Gay, CEO & Founder
    Vinum Global
      Building stronger family businesses™  
     
    Business Knowledgebase: CEO Resources
    		 
    How prepared are you?

    11/03/2009
    NEW! Wine: The Next Generation
    by Jane Hodges Young. NorthBay Biz, November 2009     		01/17/2009
    Perfect Storm Revisited III
    Co-authors Deborah Steinthal, Erica Valentine, and John Hinman     		07/27/2009
    Skillfully Manage your Business During this Economy
    Hank Salvo, Scion Advisors, August 2009

     

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    Copyright 2004-2010 Scion Advisors DBA. All rights reserved. Photography by John McJunkin
    3535 Hagen Road, Napa, CA 94558
    707.258.9130 tel. | 707.258.9132 fax