July 2015 – Scion Advisors’ Founder and Managing Director, Deborah Steinthal, announced today that she recently moved to the Seattle area from Napa Valley to expand the reach of her boutique strategy advisory firm across the Northwest.

With a track record and proven approach to positioning businesses for the next stage – growth or succession/exit, Steinthal has spent more than a decade driving profitable growth for over 130 owners of small/mid-sized food and alcoholic beverage companies.

Says Steinthal, “Strong collaborative relationships with our client teams have been core to our success in building our California practice; financially and emotionally satisfying for all involved. I hope to repeat that magic the Northwest. Like-minded people partner most successfully with other like-minded people and so forth…”

Scion Advisors has also added a new member to the practice: Teresa Muehlenkamp, a senior strategic marketing advisor. Says Steinthal, “During these times of growth in specialty food and drinks sectors, we have a proven approach and strong knowledge of consumer dynamics, which enable private business owners to build financially-viable businesses with less risk and more success. Muehlenkamp expands our capacity to help private businesses differentiate and compete in a more competitive marketplace.”

Muehlenkamp is a seasoned marketer with 20 years of experience working for high profile consumer brands, previously holding marketing leadership positions for MOD Pizza, Panera Bread and Tully’s Coffee. Says Muehlenkamp, “We are seeing an explosion in innovation and new concepts. The online retail sales channel is driving double-digit growth, and boundaries between bricks and mortar and online stores are fading – enabling more meaningful online shopping experiences. Consumer demand for ‘artisan’ and  ‘healthy’ foods continues to grow; and mass and specialty channels continue to differentiate through new artisanal food concepts.”

Scion Managing Director, Hank Salvo states, “Muehlenkamp’s passion is working with business owners to advance their marketing objectives, develop long term strategies, and shape comprehensive and achievable Go to Market plans.”  Salvo is Chairman of Patz & Hall Wine Company Board and a former Robert Mondavi Winery CFO.

“I am thrilled to be joining Scion Advisors, working with a team of experts who get at the heart of issues fast and have a track record of helping business owners succeed,” says Muehlenkamp. Scion’s team provides services in growth planning, concept development, innovation, change management and exit planning.  Muehlenkamp, lives on Bainbridge Island near Seattle, WA.  Muehlenkamp can be reached at (206) 457-6543 or via email, teresa.muehlenkamp@gmail.com.


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ABOUT THE AUTHOR. Deborah Steinthal is Founder and Managing Director of Scion Advisors, a leading boutique, strategy consulting firm serving the U.S. wine industry. With a proven approach enabling business owners to position for profitable growth or for exit, she has worked alongside over 150 winery owners and CEOs; and has moderated over 80 Winery CEO Roundtables involving more than 50 top wine industry CEOs for over a decade. Deborah’s expertise is in the area of business growth strategy, family business transformation, and board and leadership development.

Based out of McMinnville, Oregon; born in Lima, Peru; raised in Belgium and Germany; Deborah has lived, worked and travelled globally. She is broadly published in the national business press, an invited speaker, panelist and widely quoted for research on key practices, such as such as How to Build a Pull Brand, Digital Commerce and Family Business Transition.

For more information call Deborah Steinthal at 707.246.6830.


Among her clients: Cristom Vineyards, Adelsheim Vineyard, Woodward Canyon Winery, OVS, Willakenzie, Elizabeth Chambers Cellar, Patz & Hall Winery, Wine by Joe, Benziger Family Vineyards, Calera Wine Company, Delicato Family VIneyards, Cakebread, Spottswoode, Gundlach Bundschu, Luna Vineyards, Clos Du Val, Quail’s Gate Winery, Wente, J. Lohr, Choice Lunch,
 Cowgirl Creamery, 
Easton Malloy 
(producers of Peppermint Bark for Williams-Sonoma)
, and McEvoy Ranch.

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