Managing your business today takes creative planning and impeccable execution.”

Deborah Steinthal is Founder and Managing Director of Scion Advisors, a leading boutique, strategy consulting firm serving the U.S. wine industry. A seasoned strategy consultant and professional coach, who found her calling as a ‘winery whisperer’, Deborah’s expertise in the areas of business growth strategy, family business transformation, and board and leadership development. She has a proven approach working alongside over 150 winery owners and CEOs, positioning their businesses for growth or for exit.

Deborah is passionate about empowering leadership teams to create positive change in complex family business enterprises. She has moderated over 100 Winery CEO Roundtables involving more than 80 top Northwest and Californian wine industry CEOs for over fifteen years.  

Among her clients: Adelsheim Vineyard, Woodward Canyon, Cristom Vineyards, Liz Chambers, Woodward Canyon, Wine by Joe, Knudsen Vineyards, DeLille Cellars, Cakebread, Spottswoode, Patz & Hall Wine Company, Calera Wine Company, Willakenzie, Benziger Family Vineyards, Gundlach Bundschu, Clos Du Val, Quails’ Gate Winery, Wente, J. Lohr, Brown Forman, Diageo, Delicato Family Vineyards, Choice Lunch,
 Cowgirl Creamery, 
Easton Malloy 
(producers of Peppermint Bark for Williams-Sonoma)
, and McEvoy Ranch. Many of these companies have become leaders in their respective industries.

Born in Lima, Peru, raised in Belgium and Germany, Deborah has lived, worked and travelled globally, and is now based out of McMinnville, OR. She is broadly published in the national business press, an invited speaker, panelist and widely quoted for research on key practices, such as such as Family Business Transitions.

View Deborah Steinthal's profile on LinkedIn

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